USP How to Construct a Winning Unique Selling Proposition eBook Michael Senoff
Download As PDF : USP How to Construct a Winning Unique Selling Proposition eBook Michael Senoff 
If you’re interested in the process of uncovering the hidden marketing assets in your business, this three-part series of consultations is for you! They are consultations I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit.
I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented.
USP How to Construct a Winning Unique Selling Proposition eBook Michael Senoff
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Tags : USP: How to Construct a Winning Unique Selling Proposition - Kindle edition by Michael Senoff. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading USP: How to Construct a Winning Unique Selling Proposition.,ebook,Michael Senoff,USP: How to Construct a Winning Unique Selling Proposition,Michael Senoff,BUSINESS & ECONOMICS Consulting,BUSINESS & ECONOMICS Marketing General
USP How to Construct a Winning Unique Selling Proposition eBook Michael Senoff Reviews
I always look forward to anything Michael Senoff does. This is a transcription of 3 interviews with a web hosting company. Mr. Senoff leads the owner into giving information about why his company is better than his competitors.
After a lot of prompting on Mr. Senoff's part, the owner tells why he thinks his company is better than all of his competitors. Sometimes you have to drag it out of the owner.
In this case, there were about 6 things that this company did, that the competition did not do.
Mr. Senoff told him exactly what his USP should be in answering the phone and in all facets of his business, how to script what the telephone handlers should do, and even called some of his recent customers.
If the owner followed Mr. Senoff's advice, his business should have increased greatly.
If you want to know the where-with-all's of creating a USP, get this book.
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